FORMAT STANDARD
1080 x 1440 px
Primary format for feed posts and carousel slides. This equals 3:4 and is designed for the vertical grid preview.
CONTENT ARCHITECTURE
Six pillars, one recognisable channel.
A complete Instagram concept for International Engineering B.Eng.: optimised for 1080 x 1440 px, informative, calm, claim-driven and derived directly from the website branding.
VISUAL RULES
How the posts should feel
- Navy as the stage, cyan as the technical signal.
- Real campus, lab and student images with dark overlays.
- One message per slide, no squeezed copy.
- Important text stays inside a generous safe area.
- Website-style cards, thin outlines and clear grids.
- Magenta only for deadline and CTA moments.
POST RHYTHM
Recommended weekly mix
1 carousel
1 claim/fact tile
1 photo-led post or reel
CLAIM BANK
Catchy, but still precise.
40posts
1,248followers
84following
International Engineering B.Eng.
Hochschule Kempten ยท University of Applied Sciences
Study technology in English. Build practical engineering skills in Bavaria.
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